Monday, February 13, 2012

Variable Data Direct Mail Project

Hello again! My next project is to create a direct mail with two target audiences. My direct mail will be an invite to join the summer theatre programs at Christian Youth Theatre (CYT for short), a real theatre company in Kansas City, Missouri. It appeals to two demographics: kids and parents. For kids, it's an invite to come perform in their productions. For parents, it's an invite to see their child perform.
The project specifications:
7x 5 inch horizontal postcard
.25 inch margins
.125 bleed
Duotone raster image (black and Pantone 185 C)
Price quoted for 250 postcards was $145 or $.58 per postcard. Quoted from http://www.modernpostcard.com/
Pictures of Thumbs and Roughs will be posted tomorrow when working with a legitimate camera.

 Thumbnails:















Roughs:

Front
Back

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