Microsoft Tags

This post is all about Microsoft Tags and their significance design, product marketing, and acting as a bridge between the physical world and the virtual one. A Microsoft Tag, or a High Capacity Color Barcode is very much like a colorful and triangularly-pixelated version of the QR Code. They can be found on essentially any packaged products and are used as a connector between the receiver of the tangible product to the sender of the product via their representative website.  It can use as many as up to an 8-color palette and can be stylized into a designed artistic format much more aesthetically pleasing and eye-catching for the viewer. It is a translatable code for any consumer who utilizes smart phone internet technology. By simply downloading a Microsoft Tag Translator app for these phones, the consumer can translate the code and uncover the data hidden within the code. Like the QR Code, the 2D Tag is often used to connect the viewer to a URL of the tag's originator website or type of online media.

To generate, one can easily go to a Microsoft Tag generator website such as http://tag.microsoft.com/ and type in the URL they wish to transform and hit enter. You can track how many use scan this image as the tag records the data in Microsoft thereby also allowing you to see how many times the code is scanned.

The below example is of my own blog site transposed into a Microsoft Tag (this one for facebook):

Thanks for reading! Hope this helped you gain some insight into the age of Digital marketing and into the uses of Microsoft Tags.  All information was received from the following sites:
http://tag.microsoft.com/

http://research.microsoft.com/en-us/projects/hccb/about.aspx